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Kurt Browning and Steve Montador lace up for Dairy Queen's Miracle Treat Day August 12
Proceeds from Blizzard®sales across Canada donated to Children's Miracle Network
| Source: |
CNW Newswire |
| Date: |
August 11, 2010 |
TORONTO, Aug. 11 /CNW/ - Dairy Queen (DQ) Canada today launched the
eighth annual Canadian Miracle Treat Day, a one day fundraiser taking
place on Thursday, August 12, 2010. On that day proceeds from every
Blizzard sold at participating Dairy Queens across Canada will be
donated to Children's Miracle Network. Local celebrities, Children's
Miracle Network ambassadors and DQ executives across the country will
lend their time and support to serve Blizzards on Miracle Treat
Day.
CBC's Battle of the Blades co-host, Olympian and World Champion figure
skater Kurt Browning and Buffalo Sabres Defenseman Steve Montador
kicked off the national fundraiser at The Mastercard Centre for Hockey
Excellence in Toronto today. The pair met and skated with children and
parents whose lives have been touched by the Children's Miracle
Network.
"Miracle Treat Day raises money for such a great cause," said Kurt
Browning. "I look forward to it every year and hope that soft serve
fans across Canada take the opportunity to make a difference."
"Because the purchase of a Blizzard will go towards helping children
across Canada, you can say it's the perfect guilt-free reason to treat
yourself to a Blizzard!" said Steve Montador. "I'll be treating my
friends, my family and myself to Blizzards on August 12."
Last year, Dairy Queen Canada's Miracle Treat Day and associated
activities helped raise over $2 million for the Children's Miracle
Network, a non-profit organization that raises funds for more than 170
children's hospitals across North America. Dairy Queen has been a
supporter of Children's Miracle Network since 1984, raising more than
$79 million since then.
Miracle Treat Day began as a Canadian initiative to raise funds eight
years ago and its success prompted Dairy Queen locations across the
United States to adopt the initiative. August 12, 2010 will mark the
fifth annual North American Miracle Treat Day.
"Raising money for the Children's Miracle Network is a longstanding
Dairy Queen tradition," said Denise Hutton, Vice President of
Marketing, Dairy Queen Canada. "We are always truly amazed at the
generosity from Dairy Queen customers, franchisees and staff and each
year Miracle Treat Day exceeds our expectations.
"By purchasing a Blizzard on Miracle Treat Day on August 12 you'll be
helping children in your local Children's Network Hospital," said Paul
Lethbridge Director, Corporate Development Children's Miracle
Network. "All donations received help to fund medical care, research
and educational programs so that Canadian kids have access to the best
possible care."
About Children's Miracle Network
Children's Miracle Network is an international non-profit organization
that raises funds for more than 170 children's hospitals. Countless
individuals, 90 organizations and 400 media partners unite with
Children's Miracle Network hospitals to help sick and injured kids in
local communities. Donations to Children's Miracle Network create
miracles by funding medical care, research and education that saves
and improves the lives of 17 million children each year. To learn more
go to www.childrensmiraclenetwork.org.
In Canada, the children's hospitals/foundations supported by
Children's Miracle Network include: BC Children's Hospital Foundation,
Alberta Children's Hospital Foundation, Stollery Children's Hospital
Foundation, Children's Hospital Foundation of Saskatchewan, Children's
Hospital Foundation of Manitoba, SickKids Foundation, Children's
Health Foundation of London, McMaster Children's Hospital Foundation,
Children's Hospital of Eastern Ontario Foundation, IWK Health Centre
Foundation, Janeway Children's Hospital Foundation and Operation
Enfant Soleil which includes Le Centre hospitalier universitaire
Sainte-Justine, Le Centre hospitalier universitaire de Quebec and
Montreal Children's Hospital.
About Dairy Queen Canada
Dairy Queen Canada is a wholly owned division of International Dairy
Queen. IDQ is part of the Berkshire Hathaway family, a company
controlled by Warren Buffet. In Canada, IDQ, develops, licenses and
services a system of more than 570 Dairy Queen and 135 Orange Julius
stores in Canada featuring hamburgers, hot dogs, soft serve, blended
drinks made from oranges and other fruit flavours, along with various
snack items.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available
at http://photos.newswire.ca. Images are free to accredited members of
the media/
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