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My Organic Baby Signs Ice Skating Champion Kurt Browning to Exclusive Spokesman Deal

Source: Press Release
Date: March 18, 2008
TORONTO--(BUSINESS WIRE)--

Clearly Canadian Brands (OTCBB: CCBEF) (the "Company") today announced the signing of 3-time Olympic Figure Skater Kurt Browning along with his wife Sonia Rodriguez, principle dancer with the National Ballet of Canada, to a two year exclusive spokesman agreement for its My Organic Baby Line.

As the leading manufacturer and distributor of organic baby food in Canada, My Organic Baby is thrilled to partner with Kurt Browning and his family. As a professional athlete and father of two young boys, Kurt Browning knows the value of making healthy eating choices. That's why he and his wife Sonia made the personal commitment a year and a half ago to transition their family to natural and organic foods.

"Having already made the commitment to eating and feeding organic foods, Kurt, Sonia and their children are the perfect addition to the My Organic Baby family," said Orlee Muroff, President of My Organic Baby.

"We are excited about this new relationship with My Organic Baby," said Kurt Browning. "It is reassuring knowing our children are getting the best, purist food available. I'm happy to spread the word on organic eating and feeding with other parents like us."

About Clearly Canadian

Based in Vancouver, B.C., Clearly Canadian Brands markets premium alternative beverages, including Clearly Canadian(R) sparkling flavoured waters and Clearly Canadian dailyEnergy, dailyVitamin and dailyHydration Natural Enhanced Waters which are distributed in the United States, Canada and various other countries. Clearly Canadian's recent acquisition of DMR Food Corporation and My Organic Baby Inc. marks the Company's debut into organic and natural products with a full line of organic baby and toddler foods under the brand names My Organic Baby and My Organic Toddler and a wide range of dried fruit and nut snacks offerings from SunRidge Farms, Naturalife, Sweet Selections, Simply by Nature and Glengrove Organics brands. Additional information about Clearly Canadian may be obtained at www.clearly.ca.

About Kurt Browning

Kurt's career achievements are a testament to his hard work and love for the sport of figure skating. A four-time World and Canadian Champion and 3-time Olympian (1988, 1992 & 1994), Kurt was given the privilege of carrying the Canadian Flag into Opening Ceremonies in Lillehammer, Norway in 1994. He flew up the skating ranks to win Canadian and World Titles in 1989,'90,'91 and '93 and has received his country's highest civilian honor, the Order of Canada. He has twice been named Canadian Athlete of the Year and has been inducted into Canada's Sports Hall of Fame. Kurt Browning is credited with completing the first quadruple jump in competition, for which he is listed in the Guinness Book of Records and his autobiography, Forcing the Edge, was a Canadian National bestseller.

About My Organic Baby

My Organic Baby is the first complete line of certified organic baby foods in Canada - free of pesticides, herbicides, preservatives and artificial flavours and colors. Our mission is to provide foods with pure, nutritious ingredients, that parents like us feel good about feeding their precious babies. Additional information about My Organic Baby may be obtained at www.myorganicbaby.ca

For More Information or to arrange an interview with Kurt Browning, Sonia Rodriguez, and or Orlee Muroff; please contact:

Lorraine Quartaro

Director, Communications

(416) 433-7232

Lorraine.quartaro@sympatico.ca

Source: Clearly Canadian Brands