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Ultra-Wheels endorsed by Jill Trenary and Kurt Browning, world figure

Source: Business Wire
Date: August 27, 1990

First Team Sports Inc., manufacturers of Ultra-Wheels and related accessories has just received another major endorsement from reigning Women's World Figure Skating Champion Jill Trenary of the U.S.A. and reigning Men's World Figure Skating Champion Kurt Browning of Canada.

In February, the company received similar endorsement from hockey superstar Wayne Gretzky and his wife Janet Jones Gretzky.

Trenary and Browning have signed a multi-year license agreement with First Team Sports Inc. to serve as spokespersons and promote and endorse the company's line of Ultra-Wheels roller skate products and accessories. Through arrangements with their respective Figure Skating Associations, they will be featured in advertising and product packaging.

John Egart, vice president of marketing for First Team Sports Inc., said, ''The signing of Trenary and Browning makes a statement that we are taking an agressive approach to marketing our products. By bringing Kurt and Jill on board, we are making a serious commitment to the growing figure skating market and adding a new dimension to marketing our skates and accessories.''

David Soderquist, president of First Team Sports Inc., said, ''We now have three of the most visible and talented athletes in the world representing Ultra-Wheels. We are thrilled that Jill and Kurt are joining our roster of superstars. These endorsements come from skaters with worldwide Champion reputations. The signing of these two superstars will enable us to develop specific skates aimed at the important and growing figure skating market of which there are over 300,000 families participating in the U.S.A. alone.''

Kurt Browning, winner of the Men's gold medal at the recent Goodwill Games in Seattle, said, ''I spend at least 50 percent of my total off-ice practice time on Ultra-Wheels. Ultra-Wheels are a great training device especially for those aspiring athletes who depend on expensive private ice time for training. Ultra-Wheels will open the door to a lot of skaters who want to get involved. They allow anyone to train in any conditions and get an excellent workout. Plus, Ultra-Wheels are a lot of fun -- and putting fun into a workout is the very best situation.''

Trenary, 1990 World Champion and U.S. National Champion, is excited about promoting the many uses of Ultra-Wheels. ''While they are an excellent training skate, they are also a super way to get into shape. With Ultra-Wheels, I don't have to spend all my training time by myself. I can skate with my friends and get a great aerobic workout.''

First Team Sports Inc. manufactures and distributes high-quality in-line roller skates under the trademark Ultra-Wheels and Skate Attack and related accessories. The company's products are manufactured and assembled to its specifications in the United States and Taiwan. Its products are marketed by independent sales representatives and marketing organizations in North America and parts of Europe and Japan.